Vendors, telcos trying to keep up with call center boom
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Aside from routers and switches, Robles said Cisco is positioning its unified communications technology and Telepresence, a videoconferencing solution, for the call center market. "Telepresence is our response to the current green issue, especially in the contact center industry that involves executives frequently flying in and out of the country," he said. When asked how Cisco was keeping up with industry growth, Robles said the company has had to continuously expand its support capabilities in markets outside of Metro Manila. For telecom companies, meanwhile, industry expansion nationwide is forcing players like PLDT and Bayan (formerly Bayantel) to invest further in network resources. PLDT is allotting P25 billion in capital expenditure this year for improving network capacity to several countries such as Australia, which is being eyed as a potential market for Philippine call center operators.
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